The principles that make Amazon the king of leadership strategy

Amazon is one of the most well-known brands in the world. It is famous for delivering on its promises, whether that be through same day delivery using drones or achieving high projections and goals consistently. Amazon uses a variety of leadership principles, chiefly implemented by CEO and visionary Jeff Bezos. These leadership principles are what have put Amazon on the forefront of the business industry, and are instrumental in its past and continued success.

These are some of the principles that make Amazon the king of leadership strategy.

Strong customer focus

What sets Amazon apart from so many companies is its very high focus on customers. Customer satisfaction is a big objective for Amazon, and employees work meticulously to find out customer satisfaction through trends and data driven research. Competitors are looked out for, but customers are obsessed over, giving Amazon very few viable competitors.

Ownership and responsibility

Leaders within Amazon take not only the responsibility of their role, but for the whole company. Decisions are made on behalf of the entire company rather than as an individual. Goals are set for the long term and is not sacrificed for short term results.

Hire and train the best people for the roles

Amazon has high expectations for its employees, and the bar is set high. Talent is recognised, and only these people are chosen to be hired and developed at Amazon. Coaching others is taken seriously by leaders, in order to create leaders for the future.

In summary, Amazon has numerous leadership principles that are crucial for its continued success. These principles are adhered to by the whole company, and its these unique leadership principles and strategies that sets Amazon apart from the rest of the competition, and is ultimately why they are at the top of the market.